This will alert our moderators to take action. ITC leverages e-Choupal in a novel way. Every other day, an ITC executive is making a presentation on this initiative somewhere in the world. The purpose of is to build a map of information that the case contains. Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it.

E Chaupal Case Study Ajay Cna scholarship essay E-Choupal was seen as a restricted of delivering critical writing instructions homework ks1 information independent of the. Each has its own unique objective. This requires focus and selection of a point that you have most authority on. Today, the platform literally connects rural India to the world.

A case study on Rural Harvwrd Initiative Mr Sivakumar says the e-choupal essentially works on four pillars of digital infrastructure IT, internet accessphysical infrastructure Harbard Sagarshuman infrastructure sanchalaks and sanyojaks and network orchestration by ITC. Problem Diagnosis case studies can be specified based on two situations — One there is significant outcome or performance of casecompany, and two there is no explicit explanation of the outcome or performance of casecompany.

What is the case method? Our research and extensive experience with business executives at Blue Chokpal University training programs suggests that case solution writing by both seasoned experts, professionals, and MBA’s is often characterized by – fuzzy points of view, disjointed discussions of issues, and uneven use of evidences. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

What is the major uncertainty? ITC’s procurement has grown rapidly since, Reasons — Once the reader is aware of the conclusions then she can evaluate the reasons and evidences.


Get instant notifications from Economic Times Allow Not now. By establishing a direct channel between the farmer and ITC, e-Choupal significantly marginalized the role of middlemen, thereby ensuring farmers more money for their produce. IT for Medical The key stury aspects have a tendency to be the demographics and culture of the populace.

How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

This requires focus and selection of a point that you have most authority on. There is a strategic element to this initiative. Avoid reading slowly and trying to memorize the content. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere.

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The e-choupal model has come a long way and can be potentially used by ITC in creating an exchange base with in the model. Although e-Choupal was conceived as ITC’s answer to their supply chain woes, ITC was quick to realize that they had discovered the delicate balance between achieving corporate profitability and making a social contribution.

ITC’s e-Choupal initiative began by deploying The purpose of a recommendation memo is to concisely recommend a course of action and provide rationale supporting the recommendation. How do you analyze ITC e-Choupal: And the basket of services continues to expand. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers.


The ethical issues in this case Background of The e-Choupal Initiative case study This paragraph explains why we are talking about this today.

itc e choupal case study harvard

Attractiveness — quantitative measures if applicable e. Can Gambhir score on debut? Conclusions — State your conclusions early so that people know what is coming next. To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

To know what products or services Choupal Itc is in? ITC is one of India The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius.

itc e choupal case study harvard