The primary customer of trade shops are plumbers. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand. Welcome to the world of case studies that can bring you high grades! Moon, Youngme, and John Quelch. Changing the Way the World Moves Youngme Moon In , Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.

We use cookies to give you the best experience possible. Simply a Better Shower. Simply a Better Shower by Youngme E. Cite View Details Purchase. Cite View Details Purchase Related. But despite its remarkable early success, Uber is an extremely polarizing company.

Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

aqualisa quartz case study harvard

Simply a Better Shower. Cite View Details Purchase. He has just launched the most significant shower innovation in recent history: Cite View Details Educators Purchase. Uber’s innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn’t appear to be willing to wait.

Changing the Way the World Moves. But unlike traditional transportation logistics companies like Harvqrd, Uber has an incredibly lightweight infrastructure: Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system.


Aqualisa Quartz | Case Study Template

It describes a slew of controversial incidents besetting the company in early Finance Globalization Health Care. Cite View Details Purchase Related.

But despite its remarkable early success, Uber is an extremely polarizing company. Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.

Technology and Operations Management. This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand.

aqualisa quartz case study harvard

Construction Industry ; Citation: Finance General Management Marketing. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. Though this is the clear path for the Quartz to break into the mainstream, it is also where quaartz Quartz has most struggled.

Business and Environment Business History Entrepreneurship. Delivering Customer Service Youngme Moon and John Quelch Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.

This is certainly true for Uber and is one of the key tensions in the case: The case does not specify what percentage of electric shower and yarvard shower consumers choose shower type independently. Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics.


Welcome to the world of case studies that can bring you high grades! Changing the Way the World Moves harvarr About the Author Youngme Moon.

Aqualisa Quartz: Simply a Better Shower

How about receiving a customized one? The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

Aqualisa Quartz

Changing the Way the World Moves B. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. The shower provides significant improvements in terms of quality, cost, and ease of installation.